BaltMet Promo promotes the entire Baltic Sea Region in global markets

in News

For the first time the Baltic Sea Region (BSR) metropolises will join forces in promoting the entire region in global markets through three concrete pilots. The chosen fields for pilot cases are tourism, talent and direct foreign investments.

The projects’ aim is to improve the international competitiveness of the Baltic Sea Region and to strengthen the common identity of BSR both home and abroad. Joining together both public and private actors, the project will energize regional interaction and highlight regional strengths.

The project partners are City of Helsinki (Lead Partner), Helsinki School of Economics/Center for Markets in Transition, Baltic Development Forum, City of Berlin, City of Warsaw, Greater Helsinki Promotion Ltd, The Research Institute of the Finnish Economy, City of Riga and City of Vilnius.

The BaltMet Promo project group met in Helsinki City Hall for three day seminar November 30 – December 2. The partners started their work during the meeting in defining target groups and products, drafting pilot plans and planning for the project’s next steps.

BaltMet Promo contributes to the EU strategy for the Baltic Sea Region by contributing in building a regional identity. It is a two year project funded by the European Union under the Baltic Sea Region Programme starting in 2010. The project was granted a 2,8 million Euro funding in September 2009.

The official launch for the project will be in Helsinki in March 2010.

In addition to the project partners the project community includes a number of associated partners e.g. City of Malmö, Oslo Teknolpol, City of St Petersburg, City of Tallinn, Wonderful Copenhagen as well as national level agencies in investment, research and tourism promotion. The goal is to expand the network even further by involving a wide variety of external partners in the working community.

For further information, please contact:
Project Manager Piia Nikula
Helsinki School of Economics, CEMAT
mobile +358 40 353 8358

Champion in Helsinki Ms. Riikka Lahdensuo,
City of Helsinki / Department for International Relations
tel. +358 9 310 36044, mobile +358 50 5811700

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