During the one-day networking conference on “The Baltic Sea Region identity, branding and Communications” on 9 December in Helsinki, Finland, a new report “Facets of Identity?” was unveiled and served as the basis for discussion on the topic of identity by a panel consisting of representatives from the fields of branding, culture and communication as […]
December 18, 2013 New Report on identity is out!
On 9 December, the Baltic Sea Region identity, branding and communications were discussed at a one-day networking conference and kick-off-event of HA Promo* in Helsinki, Finland. The countries and regions around the Baltic Sea Region have come closer during recent years. Is it only due to a community of interests or do we share more […]
November 19, 2013 The Baltic Sea Region Identity, Branding and Communication
Monday 9 December 2013 – City Hall of Helsinki, Pohjoisesplanadi 11-13, Helsinki, Finland The countries and regions around the Baltic Sea Region have come closer during recent years. Is it only due to a community of interests or do we share more than that – values, norms and a “we-feeling”? If so, is it possible to boost […]
April 3, 2012 ‘We need to invest in a European identity’
Like the ongoing debate on branding and identity in the Baltic Sea Region, top officials are saying that is a necessity to invest in a broader European identity albeit it is a touchy subject. Read this article from EUobserver: By Honor Mahony, EUobserver. 30.03.12 @ 18:03 BRUSSELS – The European Parliament is trying to cultivate a “European […]
The idea to build a brand for the Baltic Sea Region has been around for some time now. In this article, published in a special edition of KULTURHAUS BERLIN’s newsletter marking the 20-year celebration of the Council of Baltic Sea States, Hans Brask and Marcus Andersson discuss challenges and opportunities with regard to the branding […]