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Branding the Baltic Sea Region – In between Global and European Trends

in Debate, News

The idea to build a brand for the Baltic Sea Region has been around for some time now. In this article, published in a special edition of KULTURHAUS BERLIN’s newsletter marking the 20-year celebration of the Council of Baltic Sea States, Hans Brask and Marcus Andersson discuss challenges and opportunities with regard to the branding of the region. After the…