Ellemann-Jensen met with new CEO of SAS Group

Mats Jansson is amongst the confirmed key note speakers at the BDF Tallinn Summit 4-6 November.

During the discussion in the SAS headquarters, Mats Jansson outlined his views on the Baltic Sea region from a business perspective. He confirmed his and SAS Group’s strong support for the region and for the work undertaken by Baltic Development Forum. He welcomed an even broader participation in BDF’s work from industry, financial institutions, service industry and the transport sector at large.

Mr. Jansson agreed that a clearer competitive identity - a brand - for the region was important. This would give business, investors and tourists a stronger perception of the Baltic Sea region and its 11 countries.