ONE BSR – Searching for the identity of Baltic Sea Region

in News, Projects

Baltic Sea Region is the second most popular cruise destination in the world, right after the Caribbean. It may become even more popular if branded and promoted as one unity.

Seventeen cities and institutions from around Baltic Sea have now joined their forces to search for ideas and images for a common identity. In the ONE Baltic Sea Region (ONE BSR) project, they aim to create dialogue and find common features between the different countries, nations and identities, and thus improve the competitiveness and attractiveness of the region for tourists, talents, investors and locals.

“If we unite, our uniqueness will become interesting for the whole world”, says Svetlana Zhurkina from the Committee for External Relations, City of St. Petersburg, in the first ONE BSR film, now available at

The ONE BSR film opens the identity building dialogue by suggesting some features for a common Baltic Sea image:

“People live in the cities and work in the offices, but they are still very close to nature and enjoy and try to preserve nature. You don’t see this in US, it is very attractive”, says Anne Mathias, Director of Washington Research Guggenheim Partners from Washington D.C.

As Matti Ollinkari, Head of International Relations, City of Helsinki, points out, building a stronger Baltic Sea Region is one way to approach Europe and make it better known in Europe and globally. “Baltic Sea Region is one fifth from the whole Europe and a very important part of it. We will make every effort for the common good of the region”, says Ollinkari.

ONE BSR is co-funded by the EU via the Baltic Sea Region Programme 2007-2013 covering the whole Baltic Sea Region (BSR). ONE BSR project is led by the City of Helsinki.

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