Branding Report

Place branding and place promotion efforts in the Baltic Sea

Produced by BDF as a part of our engagement in the BaltMet Promo project, the purpose of the report is to map existing organisations, networks, projects and activities that are geared towards marketing the Baltic Sea Region, or considerable parts of it. The overall objective is to promote synergy and coordination between different initiatives and organisations and to facilitate a wider discussion on the international branding and attractiveness of the Baltic Sea Region. It also puts forward a number of recommendations for the future marketing of the region.