BaltMet Promo

Creating promotional Baltic Sea Region products for tourists, talents and investors in the global markets

BaltMet Promo – Creating promotional Baltic Sea Region products for tourists, talents and investors in the global markets is based on the cooperation of Baltic Metropoles Network (BaltMet formed by 11 major cities in the Baltic Sea Region) and Baltic Development Forum.

The BaltMet Promo project aims to join forces in promoting the Baltic Sea Region on a global scale. The project wants to attract tourists from other continents, talents from the creative sector as well as major international investment projects to the Baltic Sea Region.

Overall aims are to:

Information about the first test phase

If you want more information or join BaltMet Promo as a cooperation or associate partner, please consult the project website www.baltmetpromo.net.

Baltic Development Forum’s role in BaltMet Promo

BDF’s specific role in the BaltMet Promo project is to facilitate a public affairs and policy dialogue function, and to secure political and other support for the project. This is achieved by bringing policy recommendations from the project and the discussion on regional identity and branding to the policy maker’s level, as well as by positioning the Project in relation to relevant policy areas in the region and the EU. We also try to ensure that the different initiatives support and reinforce each other.

To this end, a series of “policy roundtables” will be organised, where decision makers from national ministries, investment and tourism promotion agencies, national cultural institutions, city governments, pan-Baltic organisations and EU projects will meet to discuss issues related to the promotion and branding of the Baltic Sea Region and its countries, regions and cities.

The aim of the Policy Roundtable is to facilitate a policy dialogue on issues related to the promotion and branding of, and identity-building in, the Baltic Sea Region (BSR) and its countries, regions and cities. The overall objectives are to shape policy recommendations, identify complementarities, create synergies and promote a closer collaboration between the different actors and efforts promoting the region.
The Policy Roundtable will also serve the purpose of coordinating those efforts of the EU Strategy for the BSR that are relevant for reaching the ambitions set out in the horizontal priority “regional identity building” in the EU Strategy for the BSR.
Furthermore, the Policy Roundtable, functions as a link between the BaltMet Promo project and other relevant actors, projects and efforts in the region. It is a channel through which the results of the project can be made known to a wider audience, on the one hand, and the results of the discussions at the Policy Roundtable can bring valuable input to the project, on the other hand.

Baltic Development Forum is also in charge of publishing the report “Place branding and place promotion efforts in the Baltic Sea Region – A Situation Analysis”. The purpose of the report is to map existing organisations, networks, projects and activities that are geared towards marketing the Baltic Sea Region, or considerable parts of it. The overall objective is to promote synergy and coordination between different initiatives and organisations and to facilitate a wider discussion on the international branding and attractiveness of the Baltic Sea Region. It also puts forward a number of recommendations for the future marketing of the region.